Delivarables:

︎ Logo-design;
︎ Wall Text;
︎ Handouts;

Aim:

Our goal was to design a typographical visual identity for Mary Kathryn Fellios' exhibition that subtly intertwined the theme of clothing and design in persona shaping, without taking away from the art.

Challenge:

The key challenge lay in creating a visually clean design that incorporated the exhibition's theme, while also encouraging visitor engagement without drawing focus away from the displayed artwork.

Solution:

We centered our solution on typography to ensure clarity and engagement. The visual identity, infused in wall text and handouts, subtly echoed the exhibition's theme. The project's title was given decorative flourishes, symbolizing the female perspective in design. The handouts were uniquely designed as a set of cards, delivering a "shapeshifting" tactile experience when pulled apart, bound together with a semi-transparent ribbon. We used a coarser paper to heighten the tactile interaction and prevent the cards from sliding apart, thus adding an extra layer of physical engagement with the design.

 

Delivarables:

︎ Manifest;
︎ Integration Methodology;
︎ Handouts;
︎ Cards;
︎ Animation for Social Media;

_{Reminder: Project audio is muted by default.
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Aim:

Our objective was to integrate the rules of "Mutual Respect", formulated by the department into the ArtEZ Dance Department program, fostering a supportive, cooperative environment for both students and staff.

Challenge:

The primary challenge was to devise a way to communicate the program's principles to guest teachers in an engaging, effective manner.

Solution:

We conceptualized the "Fruitful Space Full of Fruits" idea to promote a culture of active participation and trust. This involved designing a ritual that exchanged fruits carrying written messages or wishes, a practice that enhanced positive behavior and trust while ensuring the program's rules were visible and understood. To amplify this concept, we created lively fruit illustrations that added a playful element to the visual identity. The primary poster exhibited a clear and legible layout, displaying all rules with succinct descriptions. We also designed animated illustrations for social media posts. These animations gracefully staged the fruits performing dance steps, each showcasing only a few rules to ensure readability and to avoid information overload.

Delivarables:

︎ Poster;
︎ Social media advertisement:
      - instagram post;
      - instastories post;
      - email signature.

Aim:

Our objective was to conceive a visual identity for the 2022 End Performances of the ArtEZ Dance Artist bachelor program. This identity needed to embody the central theme of "monster" and drive a broad marketing campaign promoting the theater performances.

Challenge:

The main challenge was to visually encapsulate the "monster" theme in a way that was unique, compelling, and representative of the performances, and then translate this identity into a successful marketing campaign.

Solution:

Our design process involved merging extra arms and legs into a composition of intertwined dancers to symbolize the "monster" theme. This provided a unique, dynamic visual identity that captured the essence of the performances. To further the reach of this identity, we crafted a comprehensive marketing campaign including social media posts, email signatures, and promotional posters for theater performances across Arnhem, Nijmegen, and The Hague. This strategy not only highlighted the unique visual design but also ensured broad audience engagement.

Schijn, Dance Performance

Delivarables:

︎ Poster;

_{Reminder: Project audio is muted by default.
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Aim:

The primary objective of the "Schijn" graphic design project was to create a striking moving poster that successfully promoted and encapsulated Daria Titova's solo dance performance. The design aimed to accentuate themes such as transformation, interplay of meaning, movement, narrative, and the cyclic nature of life, with the intention of stirring interest and enticing potential audience members.

Challenge:

The key challenge lay in translating the performance's themes, artistic aims, and overall atmosphere into a visually compelling and intriguing design that would draw attention while preserving a sense of mystery.

Solution:

Our approach to the "Schijn" moving poster's design was deeply rooted in the performance's themes and objectives. We created a dynamic visual narrative using curvilinear forms, symbolizing the fluidity of dance and the synergy between light and the human body. These shapes were strategically placed in a rhythmic composition, offering fleeting insights into the performance before dissolving back into the background, thereby maintaining the viewer's intrigue. We chose a color scheme inspired by the performance's themes of enlightenment and transformation. Employing varying shades of blues and purples gave the design a sense of depth and added to the enigmatic aura. This visual narrative was carefully orchestrated to not only captivate the viewers but also to entice them to engage deeper with the "Schijn" dance performance's themes and ambitions.

Architecture & Literature, Reflection & Imagination

Delivarables:

︎ Book;

Aim:

Our task was to reimagine the 70th issue of the OASE journal. The challenge was to examine the relationship between literary reflection and architectural discourse, complying with specifications like dual-language content, A3 format, and a non-bound design.

Challenge:

The major obstacle was to construct a unique design that could encapsulate both Dutch and English content while resonating with the intricate relationship between literature and architecture.

Solution:

We created a concept reminiscent of an architect's folder, encompassing elements like sketches, plans, and drawings. To seamlessly house the bilingual content, the text was printed on graph paper characteristic of architect's drafts, while images were printed on tracing paper and assembled in configurations inspired by architectural layouts. Tactility was given priority, with three different types of paper used to create varied textures. A slightly coarse grey cover was chosen to echo construction materials like stone or concrete, strengthening the link between literary and architectural themes. This firm structure was paired with a more agile typographical composition on the cover, creating a dynamic and engaging visual presentation.